What constitutes a visual identity that manifests intangibly? Isn't everything ultimately a result of a feeling? Of an urge? What future worlds could we imagine for tomorrow if we continue to deny our present reality? A world that is data-driven, composed of robust data that isolates humanity from their sense of intuition, governing their lives with robust segmentation, reducing humanity to patterns and habits to fuel a capitalistic mentality of design and generic standards of beauty. Perhaps, in this world, we need to relinquish our need to own a reality that we never truly possess. To make space for possibilities that arise from a genuine interest in novelty. To allow room for ambiguity. After all, collective intelligence has always been greater than that of any individual.